Marketing Manager

Marketing Manager
York, PA

Company Description

For over 95 years, Morehouse has provided force measurement and instrument calibration services and products for customers worldwide. Under fourth-generation leadership, we are growing and enjoying a strong reputation as the market leader for high-quality services to lower measurement risk.

We work with a broad range of organizations from huge government and commercial labs (like NASA and NIST) to small laboratories--really anyone requiring accurate force or torque measurements. We offer both calibration services and specialty product manufacturing.

The working environment is technical, collaborative, and fast-paced, with our team of 25 employees. We offer a competitive salary and incentives package which includes medical, dental, vision, life, profit sharing and PTO.

Job Description

We are seeking a dynamic, data-driven Marketing Manager to join our team to enhance and implement effective marketing strategies and objectives. The ideal candidate should enjoy continuous learning, be aligned with the sales and marketing funnel, bring enthusiasm and creative skills for marketing solutions and tactics and have knowledge and experience in several areas, including web, social media, SEO, email marketing, content marketing, marketing ux solutions and automation.

This position can be hybrid remote and offers the flexibility to work a combination of onsite and remote.

If you are a self-starter, career-driven, and have the qualifications below, we encourage you to apply.

Responsibilities

Creation and implementation of a strong marketing brand strategy to drive company growth while garnering support and collaboration to drive KPIs
Work collaboratively with the team members to improve documentation and create new documentation
Develop a thorough knowledge of the company’s products and services and showcase the solutions that our company offers
Produce measurable results through personal SEO activity
Manage external SEM while driving ROI based decisions
Analyze marketing and sales data (campaign results, conversion rates, traffic, etc.) to help shape future marketing and sales strategies and determine campaign efficiency
Develop creative multi-faceted campaigns leveraging email, PPC, snail mail, and digital
Create content for a variety of goals and target audiences including editorial, direct response, client communications, and public relations
Create content for digital marketing and advertisements for social media including Google, LinkedIn, and Facebook
Produce, analyze, and share insights on sales and marketing campaign reporting
Work with the subject matter experts to create product brochures, videos, and point of sale materials
Identify potential commercial contracts and follow up to develop business
Ensure creative marketing materials undergo regular review and adhere to brand guidelines
Communicate marketing plans, campaign results, and project recommendations to the executive management team
Apply a positive customer service attitude in interactions with all customers and establish a positive rapport
Align all Marketing with the New Sales Funnel which should bring the potential prospect to the evaluation stage in the decision-making process

Qualifications

4-year degree in Marketing or related is required
Minimum of 2-3 years of experience in a marketing role
Experience in the engineering industry is a plus
Marketing UX design experience is preferred
Proficiency using Microsoft Office suite (Outlook, Excel, Word) is required
Adobe Creative Suite knowledge and experience is expected
Possess a thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods
Demonstrable experience in marketing data analytics and tools such as web analytics and Google AdWords
Excellent verbal and written communication skills
Creative thinker with strong problem solving and decision-making skills
Must possess high attention to detail including proofreading and editing skills
Ability to handle and enjoy a high volume of activity with accuracy and appropriate prioritization
Strong organizational, reading, writing, as well as basic mathematical skills
Team player with the ability to work well with others
Photography and Videography skills is a plus
Some sales training experience, preferably in Sandler is a plus

Please do not call the office or send hard copy resumes. We carefully consider every application, but we can only accept applications made through this site.

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Thank you for your interest in the Marketing Manager position with Morehouse. Please answer the following questions and be sure to click Submit at the bottom to complete your application. Morehouse Force

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